Winning the Meta Landscape, Maximize ROI
- April 10, 2025 11:30 am - 2:00 pm
The word 'Meta' itself embodies a movement that challenges traditional ideas and embraces self-referentiality. On one hand, this movement is evidenced by the shifts we've seen in the way travelers, research, plan, and book travel. From personalized messaging, growing loyalty programs, targeted social media ads to contests and giveaways. It's cost-effective and an all but guaranteed way of improving guest engagement.
On the other hand, it's a technological phenomenon. As hoteliers, we must understand the tool to embrace it. Leveraging Meta can increase Brand awareness, drive higher conversion rates, and minimize overall costs. You won't want to miss this chance to hear from subject matter experts, from Google and Expedia Group, on best practices to utilize meta to showcase amenities, location and special offers to reach a wider audience, drive exposure and, of course, traveler engagement.
Date: April 10th, 2025
Time: 11:30 am - 2:00 pm
Location: Hard Rock Café, 1501 Broadway New York
EVENT TERMS & CONDITIONS:
Registration and Payment: Cancellations only accepted in writing a minimum of 72 hours in advance of the event/program for a full refund. Payment must be received in full to confirm registration. Registrations are transferable to another individual within the same organization at the same tier (Member or Non-Member) but you must notify us in writing at least two (2) days prior to the event.
Event Details: Event details, including schedule and speakers, are subject to change without notice.
HSMAI Greater New York Chapter reserves the right to cancel or reschedule an event due to unforeseen circumstances. In such cases, registered attendees will be notified promptly.
Code of Conduct: Attendees are expected to adhere to HSMAI Greater New York Chapter's Code of Conduct during events. HSMAI Greater New York Chapter reserves the right to remove any attendee who violates the Code of Conduct without a refund.
Photography and Videography: By attending the event, attendees grant HSMAI Greater New York Chapter the right to use photographs and/or videos taken at the event for promotional purposes.
Disclaimer: HSMAI Greater New York Chapter is not responsible for any loss, damage, or injury sustained by attendees during the event.
Attendees are responsible for their own belongings.
Contact Information: For any questions or concerns regarding event registration or these terms and conditions, please contact Lori O’Connell at lori.oconnell@hsmainyc.org.