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Winning the Group Game

  • February 19, 2025   4:30 pm - 7:30 pm

Join us for an exclusive opportunity to enhance your group sales strategy with cvent and HelmsBriscoe, two of the most influential players in the meetings/events industry.

In today’s competitive landscape, securing group business requires a strong understanding of technology, third-party partnerships, and evolving industry trends. This must-attend program features insights from Janine Alsalam, VP - Hospitality, cvent, and Judi McLaughlin, Managing Director, HelmsBriscoe, who will share expert strategies on how to:

  • Leverage cvent’s Sourcing & Marketing Tools – Learn how hotels and venues can maximize exposure, increase RFP conversions, and streamline event planning through event’s platform.
  • Optimize Third-Party Partnerships – Understand how working with global leaders like HelmsBriscoe can expand your reach and secure high-value group business.
  • Stay Ahead of Industry Trends – Gain insights into the latest booking behaviors, meeting planner expectations, and the evolving landscape of hospitality sales.

After the session, continue the conversation during our networking reception while enjoying beer, wine, and delicious hors d’oeuvres. Connect with industry experts and hospitality professionals to exchange ideas, best practices, and build meaningful relationships.

 

When: February 19, 2025

Time: 4:30-7:30 PM

Where: The Penninsula New York, 700 Fifth Ave @ 55th Street

Register

EVENT TERMS & CONDITIONS:

Registration and Payment: Cancellations only accepted in writing a minimum of 72 hours in advance of the event/program for a full refund. Payment must be received in full to confirm registration. Registrations are transferable to another individual within the same organization at the same tier (Member or Non-Member) but you must notify us in writing at least two (2) days prior to the event.

Event Details: Event details, including schedule and speakers, are subject to change without notice.
HSMAI Greater New York Chapter reserves the right to cancel or reschedule an event due to unforeseen circumstances. In such cases, registered attendees will be notified promptly.

Code of Conduct: Attendees are expected to adhere to HSMAI Greater New York Chapter's Code of Conduct during events. HSMAI Greater New York Chapter reserves the right to remove any attendee who violates the Code of Conduct without a refund.

Photography and Videography: By attending the event, attendees grant HSMAI Greater New York Chapter the right to use photographs and/or videos taken at the event for promotional purposes.

Disclaimer: HSMAI Greater New York Chapter is not responsible for any loss, damage, or injury sustained by attendees during the event.
Attendees are responsible for their own belongings.

Contact Information: For any questions or concerns regarding event registration or these terms and conditions, please contact Lori O’Connell at lori.oconnell@hsmainyc.org.