The Future of Direct Bookings
- April 10, 2025 11:30 am - 2:00 pm
In this session hosted by HSMAIGNY, The Hotels Network and Sojern join forces to explore innovative strategies driving direct bookings through targeted data insights and powerful Al-driven conversion tactics. The session will uncover critical market trends, share actionable strategies, and provide expert insights into leveraging data-driven marketing and website optimization to boost direct hotel bookings in New York City. We will review the following topics:
- Who is booking NYC hotels? Actionable insights on traveler demographics and booking behavior in NYC
- Market dynamics and challenges: How international travel shifts are impacting demand
- Al-driven marketing strategies: Maximizing reach and conversion through precise targeting techniques
- Unlocking the true potential of direct channel
- Al-driven website optimization - how to convert visitors to paying guests
- Overcoming direct booking challenges - strategies to maximize conversions
Date: April 10th, 2025
Time: 11:30 am - 2:00 pm
Location: Planet Hollywood, 136 W 42nd St, New York, NY 10036
EVENT TERMS & CONDITIONS:
Registration and Payment: Cancellations only accepted in writing a minimum of 72 hours in advance of the event/program for a full refund. Payment must be received in full to confirm registration. Registrations are transferable to another individual within the same organization at the same tier (Member or Non-Member) but you must notify us in writing at least two (2) days prior to the event.
Event Details: Event details, including schedule and speakers, are subject to change without notice.
HSMAI Greater New York Chapter reserves the right to cancel or reschedule an event due to unforeseen circumstances. In such cases, registered attendees will be notified promptly.
Code of Conduct: Attendees are expected to adhere to HSMAI Greater New York Chapter's Code of Conduct during events. HSMAI Greater New York Chapter reserves the right to remove any attendee who violates the Code of Conduct without a refund.
Photography and Videography: By attending the event, attendees grant HSMAI Greater New York Chapter the right to use photographs and/or videos taken at the event for promotional purposes.
Disclaimer: HSMAI Greater New York Chapter is not responsible for any loss, damage, or injury sustained by attendees during the event.
Attendees are responsible for their own belongings.
Contact Information: For any questions or concerns regarding event registration or these terms and conditions, please contact Lori O’Connell at lori.oconnell@hsmainyc.org.